What is the Command™ Brand?

The Command™ Brand has been helping people improve functionality and find solutions for many years. This brand has quickly become a household name because it’s been a go-to answer for common problems around the office and classroom, along with many other professional settings. Command™ Brand has been helping people add their own flair and décor to walls, and other surfaces without damaging them or leaving marks.

What kinds of products does the Command™ Brand sell?

Command™ Brand offers a wide range of products in many shapes, sizes, colors, and finishes. These items could be a great solution for your business or place of work and can help with adding people’s personal style to their work area. Here are a few examples of items that the Command™ Brand and W.B. Mason offer:

• Command Hooks
• Poster Strips
• Cord Bundlers
• Picture Hanger Strips
• Broom Grippers

What is the history of Command™ Brand?

In the late 1980s, Karl Kreckel, a 3M scientist from Germany started building excitement over a new adhesive tape that was super strong until it was stretched. Knowing there was something there, 3M tapped Jim Bries in 1992 to lead a product development team charged with applying this groundbreaking adhesive to a problem that has troubled homeowners since the dawn of time: how to hang items on walls without nails, screws, tools, or damage.

While 3M scientists are a brilliant, tireless, and determined bunch, in the pantheon of 3M’s magnificent minds, few are as tenacious or determined as Jim Bries. To simply call Mr. Bries an innovator doesn’t do him justice. He was a game-changer who saw the unlimited potential for this revolutionary new product that would provide a new way for people to hang things damage-free.

Jim and his team worked tirelessly, working to adapt the product to work on painted walls and release cleanly when stretched. Even though years of breakthroughs were made, and Jim and his team were getting things figured out, 3M shelved the project, much to the dismay of Mr. Bries and the team. He, along with key management advocates in the lab, campaigned hard to keep the project off the chopping block and succeeded in getting the project reinstated.

Once the project started again, Bries and his team knew they were getting close to a market-ready product. But there was still one thing missing, a name. They needed something that would adequately convey its unparalleled strength and convenience. After much debate, the team finally came up with “Command”. It was perfect, making it clear to consumers that the product would not only release on command but would also put homeowners in command of their organization and décor like never before.

After making the impossible possible and with the Command™ Brand name in place, Bries and the team were a go for launch. In 1996, 3M debuted its first wave of Command™ products; medium and large utility hooks, a small cord clip, poster strips, and replacement strips.

It didn’t take long for customers to take notice and get the hang of things. Shortly after the initial release, Command™ Brand launched their second wave, spring clips, picture hangers, and decorating clips.

Who is the parent company of Command™ Brand?

The parent company of Command™ Brand is 3M. The 3M company has many other well-known brands that fall under it such as: Ace, Scotch, and Post-it. Back in 1902, 3M was derived from a small-scale mining company located in Minnesota and has since become a worldwide powerhouse with thousands of products that can help solve solutions to everyday problems.